According to Activision the shooter franchise is no annual release.
Activision said that the Call of Duty franchise is a “a year-round activity” rather than a annual release. The firm’s publishing CEO Eric Hirshberg said: “That’s the conventional wisdom in the gaming industry. If you start from that place, of looking at what gamers want and what their behavior would suggest- they want more DLC, they want more new gameplay experiences. And so, we’re starting with that and building it out. We’re not starting with the conventional wisdom of the industry and going in. So, if you look at it like an annual retail release, by those standards, it’s easy to get nervous.”
“If you look at it through a different lens; if you look at it like, the NFL happens every year and people like it every year and they obsess over it every year and they come back for more every year and I think that it’s an entertainment relationship that’s pretty unique in the gaming space,” said Hirshberg. This is why Activision concentrates on regular content releases. “You can’t find a metric that would indicate that it’s fatiguing or that there are signs of slowing. The concurrency of players is higher than ever and not only that, it’s across several games… what we’re trying to do is make it more of a diversified business within itself.”
■ Jensen6
