Publisher Activision has explained that the yearly releases are caused by fan demand.
Activision’s Eric Hirshberg said that the series’ annual release schedule exists because fans demand it. He explained that Treyarch and Infinity Ward’s desire to out-do each other’s games, and the 18 month development cycles has resulted in a good system that makes yearly releases possible.
“The cadence of the releases seems to have found a nice equilibrium with people’s appetite. There’s demand and excitement each and every time out. Then people are playing throughout the year. We have our biggest community of players today.”
“Right now there are more people playing Call of Duty today than ever, which is remarkable for a franchise that’s been around as long as Call of Duty has. But, we don’t take anything for granted.”
“Having alternating studios is one of the secrets to the franchise’s success. You have different creative people who are strong willed and have minds of their own. Everyone gets what makes a great Call of Duty game. Treyarch and IW are the masters, and have built this thing. So, there’s a lot of common DNA from year to year.”
“But then people come in and want to top each other. There’s some healthy competition. There’s a desire within the creative team to not do the same thing and not be stagnant, the same way there is in the player community. Overall it seems to be a good system.”
