Jade Raymond, head of Ubisoft Toronto, announced that Splinter Cell: Blacklist contains some kind of user-generated content.
“It’s got to stop. To give you an overly-simplified answer, I do think games and franchises need to include more user content. And by user content, I don’t mean that all of a sudden, every game is going to have a level builder, because not everyone wants to sit down and build a level. That’s too complicated.”, says Raymond.
“But by user content, you can think of Dark Souls, and how your game is affected by other people who are playing. In what ways can the user impact the experience? I think that’s what’s going to drive hits, but also at the extreme end, it’s going to enable us to continue to create interesting content without always having such huge costs associated with it. To me, that’s the key. What I think people want is their own custom experience, in anything.”
“If we do it intelligently, we could have a lot more content with what other people are creating. They’re making [the game] more interesting for each other, and also gratifying themselves. It’s nice to hear a game developer’s idea of a grand vision, but I honestly don’t think it’s about our creative vision so much. It’s about the gamer’s vision. It has to be more about how I’m allowing this to become the player’s brand.”
