Far Cry 3 developer Ubisoft Montreal said that they don't fear Call of Duty even though both games are launching nearly at the same time.
Ubisoft brand manager Henri Guay explained that Call of Duty won't be a problem for Far Cry 3 because although the game was pushed back from September to December where the new CoD is already on the market.
“Far Cry has always been a little bit off the map in terms of the offer that it gives,” Guay said, “People are going to continue to play Call of Duty and people are going to look for experiences that give them something a little bit different. We feel we’re in a comfortable spot.”
“I think we’re in a lucky situation where Ubisoft, through all levels of the organisation, was ready to make a commitment to the brand. To have the support at an organisation level to say we’re committed was great.”
“Far Cry 3 is a big game and there’s an expectation,” Far Cry 3 product manager Dan Hay added, “We wanted to make it as great as it absolutely can be,” he said. “There were a couple of things we were talking about cutting from the game that I just couldn’t bear to take away from the consumer. So the reality is that we have made a very strategic choice.”
